![]() ![]() ![]() On the logistics side, the cousins were enthusiastic about starting up Snocks after learning about Amazon’s ‘ Fulfillment by Amazon’ (FBA) scheme. On the taxes side, the company was also using Amazon tax exempt program to raise their profit margins. The pair was quickly approached by the e-commerce giant to be the face of the campaign which gave them a huge platform to spearhead their growth internationally. Indeed, Snocks’ rapid growth did not go unnoticed by Amazon. Even bestseller labels were beginning to get tagged onto their products, further boosting their organic growth. Half of their initial 4,000 euros investment went into product ads on Amazon that led to a 500% increase in their return on investment (ROI) for their ad spend.Īdditionally, thanks to the users’ cheap purchases of their early products, Snocks saw their sales growing steadily which in turn improved their rankings on Amazon’s search engine. Through self-learning, the Snocks co-founders have a sharp understanding of how to game the Amazon search rankings which have been a significant driver of their success. By end 2017, they saw revenues of at least 400,000 euros and went all in into growing Snocks. Snocks is Amazon’s Choice in the search results for “sneaker socks” on ĭespite losing momentum at the end of 2016, business quickly picked up again in 2017, leading Kliesch and Bauer to take out a loan to further invest in the business’ internationalisation and expand their product range. ![]()
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